是为了创造一支人所共知、广被谈论的广告吗?是为了客户的超市销售量飚升一倍吗?是为了一只弱势啤酒击败对手攀升为 NO.1吗?是为了一个死而复活的广告,在广告节中获金奖吗?是为了被开除以后,再被另外一家广告公司评为最佳员工吗?是为了被放弃以后,再被同一家公司以更重要的职位、更丰厚的俸禄聘用吗?......到底是为了什么?在十几年起起落落的广告生涯中,在不同阶段,我都在问同一个问题。曾经在失意的时候有一位在香港的基督徒对我 Is it to create a well-known, widely talked about ads? Is the customer’s supermarket sales doubled it? For a weak beer beat the opponent climbed to NO.1? Is to die and resurrection Of the ads in the gold medal in the festival? Is it to be dismissed later by another advertising company as the best staff? Is to be abandoned later by the same company in a more important position, more generous Salary employment? ... ... in the end for what? In more than a decade of ups and downs in advertising career, at different stages, I ask the same question. Once in frustration, there was a Christian in Hong Kong who told me