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公关的概念进入中国已近20年,然而什么是公关?公关能给我们带来什么?公关需要做什么?有些人还说不清楚。普及公关概念,提高人们的公关意识,成为公关行业亟待解决的问题。张中锋,凭着对公关事业的热情与执著,高扬“公关职业化”旗帜,领军“中国公关万里行”。年轻一代公关人以其独特的方式理解并诠释着公关的涵义,可贵的是这种大胆的实践,为公关行业注入新鲜活力,并成为中国公关事业发展的推进剂。——笔者
The concept of PR has been in China for almost 20 years. However, what is public relations? What can PR bring us? What do public relations need to do? Some people still do not know. Popularize the concept of public relations and improve people’s public relations awareness, public relations industry has become a problem to be solved. Zhang Zhongfeng, with his enthusiasm and dedication to public relations, elevated the banner of “public relations professionalism” and led the “PR China.” The young generation of public relations people in its unique way to understand and interpret the meaning of public relations, it is valuable is this bold practice, to inject fresh vitality into the public relations industry, and become the promotion of China’s public relations undertakings. --author