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财务管理理论中的比较优势理论认为:专长创造价值。要想在市场上赚钱,必须发挥你的专长。大家都想赚钱,你凭什么赚到钱?你必须在某一方面比别人强,并要依靠你的强项来赚钱。应用到客户营销也是同样的道理,面对特定的客户群体,要想把它营销成为自己的现实客户,就必须要有独到的地方,或者说我们的专长能够更好地满足客户的需求。自1996年建行以来,北京市商业银行的存款平均每年以28%的速度增长,存款规模在北京市的金融市场上也一直居于前列;贷款则以更快的速度增长,公司业务的发展呈现出了不断提速的态势。这在很大程度上得益于我们的市场营销策略。在中国各类银行中,城市商业银行可以说是一个比较独特的群体,虽然有一定的地域限制,但经营机制灵活,而城市商业银行在选择自身客户和确定市场定位时,则更需要依照比较优势的原则。我们也有一些独特的优势。比如,北京商
The theory of comparative advantage in financial management theory holds that expertise creates value. To make money in the market, you must play your expertise. Everyone wants to make money, why do you make money? You must be stronger than others in one area, and rely on your strengths to make money. Applied to customer marketing is the same reason, the face of specific customer groups, in order to marketer to become their own reality customers, we must have a unique place, or that our expertise to better meet customer needs. Since CCB in 1996, the deposits of Beijing City Commercial Bank have increased by 28% annually on an average, and the size of deposits has also been at the forefront of the financial markets in Beijing. Loans have been growing at a faster rate and the business development of the Company shows Constantly speeding up the situation. This is largely due to our marketing strategy. Among all kinds of banks in China, city commercial banks can be regarded as a rather unique group. Although they have some geographical restrictions, their operating mechanisms are flexible. However, when they choose their own customers and determine their market positioning, city commercial banks also need to compare Advantages of the principle. We also have some unique advantages. For example, Beijing business