论文部分内容阅读
现在物价不断上涨,一些商家因成本增加,所售商品也不得不跟着提价,但他们也担忧提价会流失一部分顾客。的确,消费者对提价是非常敏感的,同时反应也是强烈的。所以,商家在调整商品价格时,除了要考虑产品成本、市场供求状况和国家有关政策等客观因素之外,还必须充分考虑消费者对商品提价的心理反应与心理要求,使提价后的价格尽可能适应和满足消费者的心理要求,让消费者能够更容易接受。
Now that prices are rising, some businesses have to raise prices due to increased costs, but they also worry that the price increase will result in the loss of some customers. Indeed, consumers are very sensitive to price increases, and the response is also strong. Therefore, when the merchant adjusts commodity prices, in addition to considering objective factors such as product costs, market supply and demand conditions, and national policies, it is also necessary to fully consider the psychological responses and psychological requirements of consumers for price increases, so that the price increases The price adapts and meets the psychological requirements of consumers as much as possible, so that consumers can be more easily accepted.