从事营销工作多年的人应该都有类似的感觉,似乎没有什么事情会让人感觉现在是比较容易些的。以往只要消费者听过你的品牌,他就会掏钱买产品,现在如果没有折扣,他就可能不买——价格战是营销人挥之不去的困扰:如果不是走两三步路就买得到,他就可能不买——强势渠道的压力也让人透不过气。如果没办法让他买了之后,还能向朋友炫耀一番,他也可能不买——品牌不能只有印象,还要有个性。就算是他今天买了,也不代表明天他还会买——消费者越来越不容易让人了解,消费者的需求也越来越让人难以捉摸了!原本只要能在重要的电视节目中抢得一次广告,就是 People who have been engaged in marketing for many years should all have similar feelings. It seems that nothing can make people feel that it is now easier. In the past, as long as consumers have heard of your brand, he will pay for the product, and now he may not buy if there is no discount - the price war is a marketer lingering trouble: If not go two or three steps If you buy it, you probably will not buy it - the pressure of a strong channel is breathtaking. If you can not afford to buy him, you can show off to your friends, he may not buy - the brand can not only have the impression, but also a personality. Even if he bought today does not mean he will buy tomorrow - more and more consumers are not easy to understand, the needs of consumers is also more and more elusive! Originally as long as the important television shows Grab an advertisement, that is