一、绿色市场营销的内涵与实质国内的许多市场营销学者认为：绿色市场营销观念就是要求企业在开展市场营销活动的同时，努力消除和减少生产经营对生态环境的破坏和影响。即：企业在选择生产技术、生产原料、制造程序时，应符合环境保护标准；在产品设计和包装装潢设计时，应尽 First, the connotation and essence of green marketing Many domestic marketing scholars believe that: green marketing concept is to require enterprises to carry out marketing activities at the same time, efforts to eliminate and reduce the damage and impact of production and management on the ecological environment. That is: enterprises in the choice of production technology, raw materials, manufacturing processes, should meet environmental standards; product design and packaging design, should make