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滑铁卢之后,再上战场1996年,58岁的吴炳新正处在事业巅峰的时刻,三株年销售高达80亿元。三株口服液单品销售额累计达200亿元,这一年,遭遇危机的巨人集团史玉柱,还曾北上济南找寻吴炳新取经。谁也没想到,随后吴炳新和三株遭遇了“常德事件”。当年,湖南常德六句老汉陈伯顺在喝完八瓶三株口服液之后,离奇死亡,三株被诉至公堂。1998年,湖南常德中级法院宣判,三株败诉,并被定性“三株有毒”。尽管一年之后,湖南省高院对此案作了三株胜诉的终审判决,同时明确
Waterloo, on the battlefield In 1996, 58-year-old Wu Bingxin is at the peak of his career, three annual sales of up to 80 billion yuan. Three strains of oral liquid single-product sales totaled 200 billion yuan this year, the crisis encountered giant Shi Yuzhu group, also had north of Jinan to find Wu Bingxin learn. Who did not expect, then Wu Bingxin and three suffered “Changde incident.” That year, Changde, Hunan, six old man Chen Bosun drink eight bottles of three oral solution, bizarre death, three were sued to court. In 1998, Hunan Changde Intermediate People’s Court sentenced three defendants and was “three poisonous.” Although a year later, the Hunan Provincial High Court made a final judgment of winning three wins against the case and at the same time clearly