计划经济时代中,我国媒体扮演单一的政府“喉舌”角色,市场经济打破了这种局面,赋予了媒体多重角色。目前,我们的媒体不能摆正自身在社会转型期的定位,由此带来的媒体角色错位愈发明显。本文通过探讨社会转型期中媒体角色错位,并提出媒体该如何进行角色定位。 In the era of planned economy, the media of our country plays a single role of “mouthpiece”. The market economy has broken this situation and given the media multiple roles. At present, our media can not set its own position in the social transformation period, resulting in dislocation of the media role more and more obvious. This article discusses the role of the media in dislocating the media during the social transition and proposes how the media should position its role.