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报业广告经营的“寒冬论”似乎已在业内形成共识,但总有那么一股股热流在寒冬中涌动。今晚报的广告经营就是这寒冬中的一股强劲热流。2003年,今晚报被中宣部列入全国文化体制改革试点单位之一,今晚报迎来了难得的历史发展机遇,广告经营连续三年实现了两位数增长。2005年9月6日,
The “winter theory” of the newspaper advertising operation seems to have formed a consensus in the industry, but there is always a wave of stock flow surging in the winter. Tonight’s advertising business is a strong heat flow in this winter. In 2003, Tonight Evening was listed by the Central Propaganda Department as one of the pilot units for the reform of the cultural system in the country. It ushered in a rare historical development opportunity tonight. Advertising business achieved double-digit growth for three consecutive years. September 6, 2005,