随着市场经济体制的快速推进,市场营销发生着巨大的变化。加之计算机网络技术高速发展,市场营销成为了企业命运的决定因素。甚至有一些专家学者认为:企业的灵魂与未来就是市场营销。在这种形势下,市场营销的发展方向就成为相关专家学者探究的重要课题。本文根据市场营销发展的现状入手,探析新形势下市场营销的发展方向。 With the rapid promotion of market economy system, marketing has undergone tremendous changes. Coupled with the rapid development of computer network technology, marketing has become a decisive factor in the fate of enterprises. Some experts and scholars even think: the soul of the enterprise and the future is marketing. In this situation, the marketing direction of the relevant experts and scholars to become an important issue to explore. This article starts with the current situation of marketing development and probes into the development direction of marketing in the new situation.