进入新世纪后,面对我国加入 W T O 以及经济全球化的发展趋势,国内越来越多的企业实施文化制胜战略,那么应该如何推进企业文化建设,实施这一战略呢芽笔者认为企业文化建设重在更新观念和培育理念,必须从解放思想、转变观念入手,着力在培育、宣传和树立新理念、新的价值观上下功 After entering the new century, faced with China's accession to the WTO and the development trend of economic globalization, more and more enterprises in our country implement the strategy of cultural victory. How to promote the construction of enterprise culture and implement this strategy? In updating concepts and nurturing ideas, we must start with emancipating the mind and changing concepts and focus on nurturing, promoting and setting new ideas and new values.