全球最新营销传播观点集萃苏州大学传播学院广告系汇编主持:王伟明胡明宇打破产品生命周期的宿命1965年由西奥多·莱维特(Theodore Levitt)提出的产品生命周期概念被大多数公司接受和运用。在过去40多年中,这个管理模式的确卓有成效。但它从某种程度上也限制了市场营销人员的视野,让他们觉得产品无一例外地依次走过导入期、成长 The latest global marketing communication point of view collection Suzhou University School of Communication compilation of advertising moderator: Wang Weiming Hu Mingyu break the fate of the product life cycle 1965 by Theodore Levitt (Theodore Levitt) concept of product life cycle accepted and used by most companies. This management model has really worked for the past 40 or more years. But to some extent, it also limits the marketing staff's field of vision, so that they feel that products have gone through the import phase without exception, growth