广播电视是信息的传播工具,更是文化传播的重要途径,它们具有传播速度快、覆盖范围广、受众众多等特点。播音员主持人“在广播电视传播中,处在媒介的前沿,成为信息发布的始端,服务行为的起点,欣赏娱乐的前导,谈天说地的窗口。”①凭借得天独厚的优势,播音员主持人在文化获取、文化认知、文化消费的各个层面,能够发挥重要作用,产生深远影响。作为党与政府和人民的喉 Radio and television are the tools of information dissemination. They are also an important way of cultural transmission. They have the characteristics of fast propagation, wide coverage and numerous audiences. Announcer moderator “In the radio and television broadcasting, at the forefront of the media, as the beginning of the release of information, the starting point of service behavior, enjoy the entertainment leader, talk about the window. ” ① With its unique advantages, announcer host At all levels of cultural access, cultural awareness and cultural consumption, they can play an important role and have a profound impact. As the throat of the party and government and people