本文在厘定民族特色符号的概念、分类,以及与文化多样性的关系的基础上,探讨了民族特色符号的发展现状、问题,并进行了民族特色符号与文化多样性良性互动的优势分析,最后从传统与现代相结合的设计路径、政策宣传与民众参与相结合的宣传路径、事业与产业共同发展的操作路径,以及多元融合与科技助推的推广路径四个方面,系统地分析了民族特色符号促进文化多样性的路径。 On the basis of determining the concept, classification and relationship with cultural diversity of national characteristic symbols, this paper explores the current situation and problems of the development of national characteristic symbols and conducts an analysis of the advantages of the positive interaction between national characteristic symbols and cultural diversity. Finally, From the four aspects of the traditional and modern design path, the propaganda path combining the policy publicity with the public participation, the operation path of the common development of the industry and the industry, and the promotion path of multi-fusion and science and technology promotion, this paper systematically analyzes the national characteristics Symbols promote cultural diversity.