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春节期间服务性报道的特点春节期间的服务性报道不仅具有日常服务性报道的实用性、新闻性和权威性,还具备以下3个特点:一是内容的预告性。在笔者分析的2007年春节期间和2008年1月的报道文本中,预告性服务报道占绝大多数。类似《北京春节期间照明设施开启8天》《同仁眼科专家除夕全不关手机》等报道,媒体抓住节日期间与群众生活密切相关的热点问题,以满足群众的需要为目标,充分体现选题决策的前瞻性和报道角度的人性化。
The characteristics of service coverage during the Spring Festival The service coverage during the Spring Festival not only has the practicality, newsability and authority of daily service coverage, but also has the following three characteristics: First, the content of the preview. In the analysis of the 2007 Spring Festival period and the January 2008 issue of the report text, the foreclosure reports are the overwhelming majority. Similar to the reports such as “Beijing opened 8 days of lighting facilities during the Spring Festival,” and “colleagues of the Department of Ophthalmology New Year’s Eve are not related to cell phones,” and other reports, the media seize the hot issues closely related to the mass life during the festival to meet the needs of the masses as the goal, fully embody the topics Prospective decision-making and coverage of the human point of view.