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自1999年9月起,我开始招收广告设计、平面设计硕士研究生。在此后的4年间,我与所指导的硕士生,立足于视觉领域的思维与表现环节,围绕广告设计教育的三个方面,对相关课题,展开了研究学习与研究工作。课题选择主要从中国广告的设计现状及中国品牌的发展需要出发,力图从国际广告的先进模式中寻找经验与规律;从个性的角度追寻并思考民族风格的演绎对品牌记忆度、美誉度积累的价值及其产生的影响力;从人性的角度探寻创意的震撼力与作用力。
Since September 1999, I have started recruiting graphic design masters in advertising design. In the following 4 years, I and my master students, based on the field of thinking and visual aspects of the field of visual design education around the three aspects of the relevant issues, launched a study of learning and research work. The topic choice mainly starts from the design status quo of Chinese advertisement and the development needs of Chinese brand, trying hard to find the experience and law from the advanced model of international advertisement. Pursuing and thinking about the interpretation of national style from the perspective of individuality, the brand memory and reputation accumulation Value and its impact; explore the power and impact of creativity from the perspective of human nature.