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目前国内鲜有将MEC模型应用于旅游者行为的实证研究,本文以新疆维吾尔族女性旅游者为研究对象,基于MEC模型的阶梯法并结合问卷调查法、访谈法,得出新疆维吾尔族女性旅游者在目的地选择方面更倾向于自然风光、民俗风情类旅游景点,新疆维吾尔族女性旅游者大致可分为“传统、安全、享乐、顺从、博爱”五种类型,并从吃、住、行、游、购、娱六个角度揭示了新疆少数民族女性旅游者的消费结构特征,以期能为旅游目的地规划开发与形象设计、旅游产品的开发与旅游市场营销、客源市场开发等方面提供依据和参考。
At present, there is seldom empirical study on the application of MEC model to tourists’ behavior in this paper. Taking Uyghur female tourists in Xinjiang as the research object, based on the MEC model of the ladder method and questionnaire survey and interview method, this paper draws the conclusion that female Uyghur tourism In terms of destination selection, they tend to prefer natural scenery and folk customs to their tourist attractions. Uighur female tourists in Xinjiang can be roughly divided into five types of “traditional, safe, enjoyable, obedient, fraternity” , Tourism, shopping, entertainment six angles reveals the consumption structure characteristics of ethnic minority women in Xinjiang, with a view to planning and development of tourism destination and image design, tourism product development and tourism marketing, source market development Provide basis and reference.