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随着我国网络媒体事业的蓬勃发展,人们对新闻时事的关注已经不单是社会时政,而是想了解生活动态、人生百态、娱乐趣事等各方面的资讯。为了满足社会人群的需要媒体已经快速的多元化。传统的电视、报纸以不能满足人们对新闻时事的需求。新兴媒体如QQ,微信以及各大网站如雨后春笋般发展起来。而这一类的新兴媒体在多元化发展的过程中,政府在处理公共关系时由于缺少必要的监管或者是监管难度较高而逐步偏移人们对身边时事,国家大事,社会现状进行正确思考和认知的方向。近年来,各种网络媒体良莠不齐,更有甚者利用网络媒体传播虚假信息,其目的无法得知。而如何把握网络媒体正确的导向作用成为现代政府公共关系中研究的重要课题之一。
With the vigorous development of the network media in our country, people are not only paying attention to the current affairs of the press but also to the current affairs of the society. They are trying to understand the information on various aspects of life dynamics, life experiences and entertaining stories. The media has rapidly diversified in response to the needs of the community. The traditional television and newspapers can not meet people’s demand for news and events. Emerging media such as QQ, WeChat and major websites have mushroomed. In the course of diversified development, the emerging media in this category gradually shift people’s thinking on current events, state affairs and social conditions in their handling of public relations due to the lack of necessary supervision or the difficulty of supervision. The direction of cognition. In recent years, a variety of online media mixed, even worse, the use of online media to spread false information, its purpose can not be informed. How to grasp the correct guiding role of online media has become one of the important topics in the study of public relations in modern government.