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与传统终端厂商只能通过机顶盒硬件销售盈利的模式比,乐视网拥有“硬件收入+内容收入+应用分成+终端广告”四重收入来源,这使乐视盒子有着与众不同的盈利模式。这是一场盒子之战。小米公司高调推出的盒子刚刚偃旗息鼓,乐视网(300104.SZ)全新升级的盒子就快速登场。2012年12月19日,乐视网联合央视播控平台推出乐视盒子C1,并采用了“0+399元”的定价模式。从此前的高价策略突然转变到低价策略,乐视网宣称是要颠覆营销模式,并非针对竞争对手,但从中还是能闻出一股火药味。
Compared with the traditional terminal manufacturers can only profit through sales of set-top box hardware, LeTV has “four income sources of hardware revenue + content revenue + application into + terminal advertising ”, which makes LeTV box has a distinctive profit model. This is a box battle. Xiaomi’s high profile launch of the box just died down, Music Watch (300104.SZ) a new upgrade box on the quick debut. December 19, 2012, LeTV network launched CCTV broadcast platform LeTV box C1, and the use of “0 +399 yuan ” pricing model. From the previous high-priced strategy suddenly changed to a low-cost strategy, music Watch claims to subvert the marketing model, not against competitors, but still can smell a smell of gunpowder.