当下新媒体异军突起,信息技术演变的加速度导致了越来越多的信息形式的出现,面对中国庞大的儿童读者群体,传统儿童书籍设计同样也面临着全新的挑战。文章从新媒体环境下儿童书籍设计主要特征中的材料性与艺术性这两个方面来论述儿童书籍设计如何面临这种挑战。 With the rapid development of new media and the accelerating evolution of information technology, more and more forms of information have emerged. With the huge Chinese children’s readership, traditional children’s books also face new challenges. This article discusses how children’s book design faces this challenge from two aspects of materiality and artistry in the main features of children’s book design under the environment of new media.