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中华传统文化源远流长、博大精深,是出版领域一直精耕细作的重要部分。但在一直处于上升趋势的童书界,原创童书出版,尤其是关于传统文化的童书,面临着“低水平重复+浮躁式出版”的尴尬现状。因此笔者尝试从传统文化类童书面临的困境探源入手,引入数据和实例,力求全方面分析该类童书出版所面临的问题。同时,以《汉声·中国童话》的出版为例,通过分析其畅销台湾三十年的出版秘密,展示了传统文化童书在当前出版大环境下突围的另一种可能。
Traditional Chinese culture has a long history and extensive depth and is an important part of the publishing field that has been intensively cultivated. However, in the ever-increasing trend of children’s book industry, the publication of original children’s books, especially the children’s books on traditional culture, is facing the awkward situation of “low-level repetition + impetuous publishing.” Therefore, the author attempts to start from the source of difficulties faced by traditional culture children’s books and introduces data and examples to try to analyze the problems faced by such children’s books in an all-round way. At the same time, taking the publishing of “Hansheng · Chinese Fairy Tales” as an example, this article demonstrates another possibility of breaking through the current publication environment of traditional culture by analyzing the best-selling 30-year publishing secrets in Taiwan.