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企业如何在激烈的市场竞争中发挥优势,取得持续健康的发展,掌握自己的命运,这是每个企业最为关心和亟待解决的问题。笔者认为,对企业实施战略管理是解决这一问题的有效方法。 实施战略管理 事关企业兴衰成败 战略是对未来目标的一种谋划,企业战略管理则是研究一个企业如何制定和实施科学的经营战略,来保障自身的生存和发展。大庆石油化工工程公司在面临生存的危机时,科学的制定了“三位一体”发展战略,并通过实施重组改制、市场开发、品
How enterprises play their advantages in fierce market competition, achieve sustained and healthy development, and control their own destiny is a problem that every company cares and urgently needs to solve. The author believes that the implementation of strategic management of enterprises is an effective way to solve this problem. The implementation of strategic management is related to the success or failure of enterprises. Strategy is a plan for future goals. Strategic corporate management is to study how a company formulates and implements a scientific business strategy to ensure its own survival and development. In the face of the crisis of survival, Daqing Petrochemical Engineering Co., Ltd. has scientifically formulated a “three-in-one” development strategy and implemented restructuring, market development, and product development.