先进的政策法规是广告业健康发展的制度条件。法规建设的目的则是要施行公共行政职能,通过一定的规章制约和行业监管,建立健全市场秩序,保障广告业的可持续发展。这其中不仅要保障经营主体的合法权益,而且尤其要保障公众 Advanced policies and regulations are the institutional conditions for the healthy development of the advertising industry. The purpose of the construction of laws and regulations is to implement the functions of public administration, establish and improve the market order and ensure the sustainable development of the advertising industry through certain regulatory measures and industry regulation. This should not only protect the legitimate rights and interests of business operators, but also protect the public in particular