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在AdTech大会上,Internet广告局(IAB)发表的“Internet广告收益报告”指出,Internet广告商在第二季度总共投入了4.23亿美元,这个数字预示着在线广告行业在今年的大丰收。而1998年全年的在线广告预计将达到20亿美元。 4.23亿美元是否标志着该行业旺盛的增长呢?这个数字比1998年第一季度高出了7100万美元,或者说20个百分点,同1997年第二季度相比则高出了97％,今年上半年的在线广告已经比1997年全年增长了125％。虽然该季度势头强劲,但是在1997年经历的三位数的增长幅度已经去而不返,这正是市场走向成熟的标志之一。IAB主席Rich LeFurgy说:“今后广告商仍会蜂拥而至在
At the AdTech conference, the “Internet Advertising Revenue Report” published by the Internet Advertising Bureau (IAB) pointed out that Internet advertisers invested a total of US$ 423 million in the second quarter, a figure that indicates the great harvest of the online advertising industry this year. And online advertising for the entire year of 1998 is expected to reach $2 billion. Does the $423 million mark the industry’s booming growth? This figure is $71 million, or 20 percentage points, higher than the first quarter of 1998, and 97% higher than the second quarter of 1997. Online advertising in the first half of the year has increased by 125% over the entire year of 1997. Although the momentum in the quarter was strong, the three-digit growth rate experienced in 1997 has not returned. This is one of the signs that the market has matured. IAB Chairman Rich LeFurgy said: "In the future, advertisers will still flock to