文化内容创意产品不是随意和随机的一般创意,而是在战略和商业模式视野中的创造力的发挥。在思考创意的规律时,应当遵循或者体现以下的基本要素。第一,创意是整体的,不是一个点子而已。它是一个创意集成的过程。也就是说,在作品和产品创意中,包括主创人员的选择、构成内容的各个要素、 Cultural Content Creative products are not random and random general ideas, but rather creative in the context of strategic and business models. When thinking about the law of creativity, we should follow or reflect the following basic elements. First, creativity is holistic and not an idea. It is a creative process of integration. In other words, in the works and product ideas, including the selection of the key staff, the various elements that make up the content,