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近年来,在社会主义市场经济条件下,新闻事业作为一支强大的经济力量已经得到了认可。过去我们的新闻媒体只讲宣传,如今,新闻媒体既要宣传,又要经营。在我国现阶段,媒体的经营手段还比较单一,主要以广告经营为主。随着经济的发展,新闻媒体日益市场化、商业化,广告已成为新闻媒体
In recent years, under the socialist market economy, journalism has been recognized as a powerful economic force. In the past, our news media only talked about publicity. Nowadays, the news media must both promote and operate. At the present stage of our country, the means of operation of the media are still relatively simple, mainly based on advertising. With the economic development, the news media has become more and more marketized and commercialized, and advertising has become a news media