旅游营销是旅游科学体系中重要组成部分,也是创新性、实战性很强的学科。由于它的重要价值,近几年来国内学术界和业界越来越关注该学科的建设和发展,也取得了丰硕的成果。为了促进旅游营销学科的科学发展,进一步创新和完善本学科的理论体系、案例库和积累、升华实战经验,增进旅 Tourism marketing is an important part of tourism science system, but also an innovative and highly effective discipline. Due to its important value, in recent years, the domestic academia and the industry have been paying more and more attention to the construction and development of the discipline and have also achieved fruitful results. In order to promote the scientific development of tourism marketing disciplines, further innovate and improve the theoretical system, case base and accumulation of this discipline, elevate actual combat experience and enhance brigades