论文部分内容阅读
当前,开拓农村人身保险市场存在许多问题,主要有:对开拓农村保险市场重要性认识不足;对发展农村保险市场没有特别的政策支持;在农村开展业务困难;农村业务风险大;销售渠道单一;产品不适应农民的需要;对农村营销员管理办法不符合农村业务的实际情况;保险服务难以到位。应采取的措施是:提高认识;加快农村网点建设步伐;拓宽销售渠道;改进保险产品设计;改革代理人管理办法;强化业务推动措施;做好保险服务工作;提高保险信誉;各级政府和各保险总公司都要支持农村保险业务。
At present, there are many problems in developing the rural life insurance market, mainly including: lack of understanding of the importance of developing the rural insurance market; no special policy support for the development of the rural insurance market; difficulties in carrying out business in rural areas; large risks in rural areas; The product does not meet the needs of farmers; the management of rural marketing staff does not meet the actual situation of rural business; insurance services difficult to put in place. Measures to be taken are: to raise awareness; to speed up the pace of construction of rural outlets; to broaden sales channels; to improve insurance product design; to reform agent management practices; to strengthen business promotion measures; to improve insurance services; to improve insurance credibility; Insurance companies have to support the rural insurance business.