经过“核聚变”的聚力传媒,产生了怎样的内容整合营销模式?如果说2011年是网络视频行业充分储备和成长的一年,那么2012年就是全面革新的一年,优酷与土豆的合并带来了更加清晰的行业格局,随着资本市场的整合推动与广告主的认同度提升,行业竞争也逐渐趋于理性,视频产业整体迎来了向传统媒体逆袭的市场推动力,自身对产业链上中下游的资源整合更加全面,媒体化属性也日渐增强。作为行业领军者,2011年底,聚力传媒(PPTV.com,以下简称PPTV网站)网络电视业已全面完成了“核聚变”战略指导下的媒体化转型,即以一云多端为“核”、“聚”揽主流 After “fusion”, what kind of content integrated marketing model? If 2011 is the network video industry full reserves and growth of the year, 2012 is a year of comprehensive reform, Youku and potatoes The merger has brought a clearer industry pattern. With the integration of the capital market and promotion of recognition with advertisers, the competition in the industry has also gradually become more rational. The video industry as a whole has ushered in a market drive against the traditional media. Its own integration of resources in the middle and lower reaches of the industry chain is more comprehensive and its media-based attributes are also increasingly enhanced. As the leader in the industry, by the end of 2011, the network television industry of Juliet Media (PPTV.com) has fully completed the media transformation under the guidance of the strategy of “nuclear fusion”, that is, using a cloud as its core “, ” Poly "Lan mainstream