网络发展经历十余年,网络受众由最初的蒙昧状态发展到能动的积极的个体,并且在网络媒体的选择中依据个人需求及特点选择一种或多种网络空间中的群体作为自身身份归属。网络群体的组成,加速了信息的传递,促进了网络媒体的发展,也增强了网络受众的主动性,对媒体发展和信息传递正逐步起到先锋作用。 After more than ten years of network development, the audience of the Internet has developed from an initial ignorance to an active and active individual. In the choice of online media, one or more groups in cyberspace are selected as their own identities according to individual needs and characteristics. The composition of the network groups, speed up the transmission of information, promote the development of online media, but also enhance the initiative of the network of the audience, media development and information transfer are gradually playing a pioneering role.