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在媒体多元与泛娱乐化的信息时代,电视戏曲的发展一方面呈现出较好势头,另一方面也面临着同行之间的竞争、观众的审美观念转变等因素,制约和限制着电视戏曲的发展;电视戏曲工作者必须从电视戏曲的栏目定位、节目质量、受众群体、人才引进、市场运营等方面,寻找出电视戏曲发展的自身规律,进一步研究市场,全方位的打造电视戏曲的精品栏目和创新电视文艺作品,电视戏曲才有可能健康、良性地发展。
In the information era of diversified media and extensive entertainment, the development of television drama shows a good momentum on the one hand, and also faces the competition among peers and the change of audience’s aesthetic concept, restricting and restricting the development of television drama Development, TV drama workers must find out the rules of the development of TV drama in terms of the orientation of TV drama, program quality, audiences, introduction of talents, market operation and so on, and further study the market and create a full range of quality articles for TV drama And innovative television literary works, television drama is possible healthy and healthy development.