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中国动画经过30多年的发展,创作了一大批富有民族特色的动画片,20世纪五六十年代形成了“中国学派”。文中试着以文化创意产业的角度探析中国动画民族化内涵和动画市场化、产业化不足。着重进行两方面分析:一方面是中国动画民族化创新的轨迹和内容,从模仿美国迪斯尼动画和苏联动画到摆脱它们的巨大影响进行民族化探索;另一方面是同时期中国动画市场化、产业化的状况及原因。
After more than 30 years of development, Chinese animation has created a large number of animated cartoons with national characteristics and formed the “Chinese School” in the 1950s and 1960s. This article tries to explore the connotation of nationalization of animation in China and market-oriented animation and industrialization in the perspective of cultural and creative industries. Focusing on two aspects: on the one hand, the track and content of the nationalization of Chinese animation innovation, from the imitation of the United States Disney animation and Soviet animation to get rid of their great influence to carry out national exploration; the other hand, the same period China animation market, industry Condition and reason of change.