购买一件杂牌产品时,人们总是一分一厘,锱铢必较;而一旦商品披上品牌的外衣,人们就变得大方、冲动。左脑、右脑与品牌在EMBA课堂里,有一堂别开生面的实验课。教授拿着一件没有商标的T恤和同样一件印有耐克商标的T恤,问在场的所有学员这两件衣服质量如何?值多少钱?几乎所有的人都会说,没商标的T恤质量差、款式旧,看起来像一二十元的地摊货,而印有耐克商标的T恤是名牌,应该质量很好,价格应该在两百元左右。 When people buy a branded product, people are always meticulous and ambiguous, and people will become generous and impulsive once they put on the brand’s coat. Left brain, right brain and brand in the EMBA class, there is an extraordinary experimental class. The professor took an unbranded T-shirt and the same T-shirt with a Nike trademark. He asked all the participants in the room how good the two clothes were. How much was the price? Almost all people would say that there were no trademark T-shirts. Poor quality, old style, looks like a twenty-two yuan to spread the goods, and printed Nike trademark T-shirt is a brand name, it should be of good quality, the price should be around two hundred dollars.