网络游戏业的蓬勃发展为游戏内置广告代理商提供了大量优质的、可供开发的“游戏媒介”。然而,想要说服游戏商在游戏环境中开辟广告空间绝非易事。游戏商所担心的是广告可能带来的负面游戏体验,以及游戏客户端与投放系统的稳定对接。何况,游戏内置广告能为游戏运营商所带来的收入占总体收入的比例并不高。 The booming online gaming industry has provided the game’s in-house advertising agency with a host of high-quality, “game media” titles for development. However, trying to convince game vendors to open up ad space in a gaming environment is by no means easy. Gamers are concerned about the negative gaming experience that ads may bring, as well as the stable connection between the game client and the delivery system. What’s more, the percentage of revenue generated by in-game ads for game operators in total revenue is not high.