取崇尚趋之知禁忌避之──谈民俗心态对商标设计的影响白建新商标设计是商标活动的核心。商标设计是对商标的文字，图案和色彩进行构思和创造，它是一门科学。合理的商标设计绝不能建立在人们的主观想象之上，而必须以企业的内外部条件作为出发点，认真研究企业所在地及产... Taking Advantages and Trends to Avoid Constraints--On the Influence of Folk Customs on Trademark Design Bai Jianxin’s trademark design is the core of trademark activities. Trademark design is to conceive and create the text, pattern and color of a trademark. It is a science. Reasonable trademark design must not be based on people’s subjective imagination, but must be based on the company’s internal and external conditions as a starting point, and earnestly study the location and production of the enterprise...