什么是数据库营销数据时代每一个个体人的背后意味着一连串的数据,年龄、性别、收入、消费习惯……正因如此,我们可以有组织地收集个人消费者或预期消费者的综合数据,了解个人的人文统计资料(年龄、收入、家庭成员、生日)、心理统计(活动意向、兴趣和意见)、过去的购买和其他相关的数据,从而建立顾客数据库。数据库营销是在顾客数据库基础上,预测消费者有多大可能去购买某种产品,并利用预测信息给产品以精确定位,有针对性地制作营销信息,说服消费者去购买产品。通过数据库的建立和分析,可以对消费者的资料有详细全面的了解,可以给消费者更加个性化的服务支持和 What is behind every individual in the age of database marketing data means a chain of data, age, gender, income, spending habits ... That’s why we can systematically collect aggregate data from individual or prospective consumers to understand Personal humanities statistics (age, income, family members, birthdays), psychometric statistics (activity intent, interests and opinions), past purchases and other relevant data to create a customer database. Database marketing is based on the customer database to predict how likely consumers are to buy a certain product, and use the forecast information to the product to accurately locate and target the marketing information to persuade consumers to buy the product. Through the establishment and analysis of the database, you can have a detailed and comprehensive understanding of the data of consumers, consumers can be more personalized service support and