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东方卫视在2012年交出了令人十分满意的答卷,无论是对新闻立台的坚持还是综艺节目的创新,都是省级卫视中的先锋。是什么样的经营理念让东方卫视有了今天的成绩?对此东方卫视广告部的副总监袁春杰说到,“这源自于我们对于东方卫视新鲜、新锐、国际、都市这八个字定位的坚持。在确立以梦想的力量作为东方卫视的立台之本后,我们在两年里一直坚持这样的理念和定位,如今取得了良好的收效。”同时,袁春杰还特别强调了东方卫
Dragon TV handed over a very satisfactory answer in 2012. Whether it is insisting on establishing news outlets or innovating variety shows, it is a vanguard in provincial-level satellite TV. What kind of business philosophy makes the Oriental Satellite TV have today’s achievements? This Oriental TV advertising department deputy director Yuan Chunjie said, This is derived from our oriental satellite TV fresh, cutting-edge, international, metropolitan In the establishment of the power of dreams as the foundation of the Dragon TV, we have been insisting on such concepts and positioning for two years and now we have achieved good results. "Meanwhile, Yuan Chunjie also stressed the importance of the Oriental Guard