春节节目年年办,年年都有 新花样,可最终还是众口难调, 莫衷一是。对于广大电视观众来 说,春节是休闲放松的时间,而 对于众多电视传媒来说,却是难 得的自我展示时机和竞争机会。 这在无形之中就将节目竞争的 水平和门槛相应提高。在这样的 高密集、高向度、高水准收视场 域,谁的频道和节目更有创新意 识,更接近广大受众,谁就是竞 争中的优胜者。 从某种意义上来看,陕西电 视台于2005年春节期间推出的 《中国年庆狂欢盘点·延安过大 Lunar New Year program every year to do, there are new tricks every year, but in the end still difficult to tune, implausible. For the majority of television viewers, the Spring Festival is a relaxing time, but for many television media, it is a rare opportunity for self-exhibition and competition. This invisible will be the level of competition in the program and the corresponding increase threshold. In such a high-intensity, high-profile, high-quality viewing arena, who’s more innovative channel and program, closer to the majority of audience, who is the winner in the competition. From a certain point of view, Shaanxi TV station launched during the Spring Festival in 2005, "China Anniversary Carnival inventory Yan’an too large