实施品牌战略是21世纪各行各业的必然要求,是中国品牌参与国际竞争的必然要求。会展行业作为一种高收入、高赢利的新兴行业,由于其强大的辐射效应,正受到我国众多城市的青睐和各级政府的高度重视。因此,会展业的品牌化趋势势在必行,同时我们也明显看到他所带来的经济拉动作用。本文着重分析会展品牌化后所产生的效用。 The implementation of brand strategy is an inevitable requirement of all walks of life in the 21st century and an inevitable requirement for Chinese brands to participate in international competition. As an emerging industry with high income and high profitability, convention and exhibition industry is being favored by many cities in our country and highly valued by all levels of government due to its strong radiation effect. Therefore, the exhibition industry’s brand trend is imperative, but we also clearly see the economic stimulus brought by him. This article focuses on analysis of the effectiveness of exhibition branding.