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郝建国:感谢大家放弃了星期六的休息时间,来参与我们的编辑沙龙。 今天的主题是探讨图书产销链条的咬合。现在出版社的市场化程度越来越高,对营销工作提出更高的要求,编辑、出版、发行、推广、策划方方面面构成一个团队。如果这些部门配合不好,整个产销链条咬合不好,就可能出
Hao Jianguo: Thank you for giving up the rest of Saturday to participate in our editor Sharon. Today’s theme is to explore the book sales chain bite. Now publishers increasingly high degree of marketization of marketing work put forward higher requirements, editing, publishing, distribution, promotion, planning all aspects of a team. If these departments cooperate well, the entire production and marketing chain bite is not good, it may be out