商标是商品竞争的重要工具,商品凭借商标进入市场,参加竞争。一个企业要在竞争中取胜,必须从产品质量、价格、服务和宣传等方面进行努力,而努力的结果,主要又在商品的牌子即商标上反映出来。商标是企业的象征,代表企业的信誉。因此,企业对商标专用权的保护,实际上就是保护企业的经营和利益,保护企业的正当竞争。但是,从近几年我国企业商标管理工作的实践来看,企业对商标专用权的保护不够。一是对商标专用权保护认识肤浅。有的企业认为自己的商标注册了,有了法律保护,万事大吉,不懂得商标注册了,他人还会侵权,因而,放弃对 Trademark is an important tool for the competition of goods, goods enter the market by virtue of the mark and participate in the competition. An enterprise must strive to win the competition from the aspects of product quality, price, service and publicity, and the result of hard work is mainly reflected in the trademark of the product. Trademark is a symbol of business, on behalf of the credibility of enterprises. Therefore, the protection of the exclusive right of a trademark by an enterprise is actually to protect the operation and interests of the enterprise and protect the legitimate competition of the enterprise. However, judging from the practice of trademark management in our country in recent years, the protection of trademark exclusive right by enterprises is not enough. First, the protection of the exclusive right to know the trademark superficial. Some companies think their own trademark registration, with the legal protection, all the best, do not know how to register a trademark, others will infringe, so give up