我国旅游业走过了几十年的发展历程,取得了很大的成就,但同时旅游开发也带来了一些负面的环境影响。为了解决旅游开发和生态环境之间的矛盾,生态伦理学观念被引入到旅游开发中来。本文分析了我国旅游开发中存在的主要问题,介绍了目前生态伦理观的内涵,认为生态伦理观是人们更加理性地、科学地从事旅游开发活动,确保旅游业的可持续发展的理论基础,据此提出了基于生态伦理观的旅游规划和开发策略。 China’s tourism industry has gone through several decades of development and made great achievements. However, tourism development also brought some negative environmental impacts. In order to solve the contradiction between tourism development and ecological environment, the concept of ecological ethics has been introduced into tourism development. This paper analyzes the main problems in China’s tourism development and introduces the connotation of the current ecological ethics. It holds that ecological ethics is the theoretical foundation for people to engage in tourism development activities more rationally and scientifically and ensure the sustainable development of tourism. According to the theory, This proposed tourism planning and development strategy based on ecological ethics.