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农机销售模式的创新归根结底基于市场竞争,而农机市场的竞争只有2个原则:要么为顾客提供更多、更新的价值,要么比竞争对手更有效率。营销模式的创新与和重构也必须回到这2个落脚点上来,这也是企业营销的基点——顾客+竞争。在菲利普·科特勒的经典营销理论中,顾客让渡价值最大化理论阐述的就是这个原理,顾客不是简单的价格敏感型,而是价值敏感型,
In the final analysis, the innovation of the agricultural machinery sales model is based on the market competition. The competition in the agricultural machinery market has only two principles: either to provide customers more and newer values or to be more efficient than their competitors. Marketing model innovation and reconstruction must also return to these two footholds, which is the basis of corporate marketing - customer + competition. In Phillip Kotler’s classic marketing theory, the principle of maximizing the value of customers to surrender is that principle, the customer is not a simple price-sensitive, but value-sensitive,