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中国的广告人想要带领中国广告在世界上崛起,那么有效的运用中国视觉元素,对于中国广告的发展有非常重要的意义。本文通过广告中的中国视觉元素的现状问题进行分析,提出目前中国视觉元素在广告中运用的几点策略,希望在以后的广告运用中国视觉元素时提供良好的理论依据。
Chinese advertisers want to lead the rise of Chinese advertising in the world, so the effective use of Chinese visual elements for the development of Chinese advertising is of great significance. This article analyzes the status quo of Chinese visual elements in advertisements and puts forward some tactics of using Chinese visual elements in advertisements at the moment. I hope that this will provide a good theoretical basis for applying Chinese visual elements in later advertisements.