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面临挑战 在电视、广播、报纸三大传媒中,电视是人们从中接受信息最多、受众人数最多的一种。据悉,美国70％以上的人、德国约一半的人,主要靠电视新闻了解国内外大事,日本人则日均看电视时间达3小时。我国观众看电视的时间和发达国家相比并不高。我们在“’97全国电视观众抽样调查”中发现,我国观众平均每天收看电视的时间为2小时11分钟。近几年,这个数字呈逐年增长趋势。城市观众看电视的时间较农村观众长。 电视技术的不断进步给电视业的繁荣发展注入了不竭的活力,为电视从内容到形式的革新提供了必要
In the three major television, radio and newspaper media, television is one in which people receive the most information and the largest number of people. It is reported that more than 70% of the people in the United States, about half of Germany, mainly rely on TV news to understand the major events at home and abroad, while the Japanese average daily watching TV time up to 3 hours. The time our country’s audiences watch TV is not high compared to the developed countries. We found in the “’97 National Television Audience Sample Survey” that our country’s average audience watched television for 2 hours and 11 minutes each day. In recent years, this figure is increasing year by year. City viewers watch television longer than the rural audience. The continuous improvement of television technology has injected inexhaustible vitality into the prosperous development of the television industry and provided the necessary for television to reform its contents and forms