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城市形象是一座城市的内在历史底蕴、文化内涵以及其外部特性的综合展现,是一个城市的整体特点、风格个性的凸显。西安是中国历史上建都时间最长的一座历史文化名城。在这里,有代表着周、秦、汉、唐时期的四大遗址,有保存最完整的明代大型城垣;千百年来,有数不清、道不尽的故事在这里发生、传诵或湮灭。因而,古都西安的城市形象设计更可以突出和彰显其固有的特色。
The image of a city is an integrated display of the inner historical background, cultural connotation and external characteristics of a city. It is an overall characteristic of a city and a prominent characteristic of its personality. Xi’an is a historical and cultural city with the longest history in the history of China. Here, there are four major sites representing the Zhou, Qin, Han and Tang Dynasties, and the most preserved large-scale Ming Dynasty cities. For thousands of years there have been countless and inexhaustible stories happening here that have been sung or annihilated. Therefore, the ancient capital of Xi’an city image design can highlight and highlight its inherent characteristics.