过去五年,中国体育用品业经历了极速增长的黄金时代,让这个行业一度成为令人艳慕的朝阳产业。眼下,高位库存引得品牌商大举回购,高价房租逼得加盟商无利可图,涨价潮下品牌商想提高毛利对抗通胀,价格战中零售商艰难求生存。体育用品业形同困兽,四下碰壁,这个年轻的行业遭遇前所未有的青春期的尴尬和困扰。 In the past five years, the sporting goods industry in China has experienced a golden age of rapid growth, making the industry an attractive sunrise industry. At the moment, the high inventories attracted large-scale repurchase brands, high-priced rent forcing franchisees unprofitable, rising price sub-brands want to improve margins against inflation, the price war hard to survive. Sporting goods industry with the same beast, four run into a wall, this young industry suffered an unprecedented adolescent embarrassment and distress.