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一在社会主义市场经济条件下,为了充分发挥市场信息的反馈作用,从而使市场预测适应不断变化的市场实际,必须进行多种类型的市场预测。市场需求是具体的,总是表现为一定产品、一定地区、一定时间的需求。这样,产品层次,时间层次,便成为形成不同类型市场预测的条件和基础。按照产品层次所形成的市场预测,包括有单项产品预测,同类产品(如服装类、丝绸类、呢绒类、鞋类等)预测,分对象产品(如妇女服装、儿童服装、中青年服装等)的预测和产品需求总量的预测。应当指出,单项产品以及同单项产品预测相关的同类产品、分对象产品预测,是企业、部门选定目标市场的基础,而产品总量预测则是国家有计划地组织市场商品供需平衡,协调生产发展同流通相适应的重要依据。
Under the conditions of a socialist market economy, in order to give full play to the feedback role of market information and thus adapt market predictions to changing market conditions, various types of market forecasts must be conducted. The market demand is specific, and it always shows the demand of certain products, certain regions, and certain time. In this way, the product level and time level are the conditions and basis for forming different types of market forecasts. According to the market forecast formed by the product level, including individual product forecasts, similar product (such as clothing, silk, wool, footwear, etc.) forecast, sub-object products (such as women’s clothing, children’s clothing, middle-aged and young people’s clothing, etc.) The forecast and forecast of total product demand. It should be pointed out that single product and forecast of similar products and sub-objects related to single product prediction are the basis of the target market selected by enterprises and departments, while the total product forecast is that the state organizes the balance between supply and demand of market goods and coordinates production. Develop an important basis for adapting to circulation.