今天的市场竞争中,产品间的鸿沟因能很快被竞争对手仿效,而被对手轻松填平、超越,品牌的鸿沟却难以逾越。所以企业真正持久的竞争优势,往往来自强势品牌。然而,做品牌如同打持久战,需要持久力。 In today’s market competition, the gap between products can quickly be copied by competitors, and they are easily filled and surpassed by rivals. The brand gap is insurmountable. Therefore, the real long-term competitive advantage of enterprises often comes from strong brands. However, branding is like fighting a protracted war and requires endurance.