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注意力所到之处,钱紧随其后。广告主和广告人必须去理解这些变化,并从中重新定义自身的价值。谁也躲不了。在我收到的本期专题策划案里看到这句话:“第五类接触是人类用友好信息与外星文明建立联系。”我想说,广告界的“外星文明”正在从你我体内迸发,不在别处。今天媒介技术、功能、表现形式的飞速变化,以及与之相呼应的信息接触和处理方式,时常让我想到在学生时代经常与同窗激烈讨论的一个热力学理论,这个理论从更普遍的角度则是说,
Attention, money followed. Advertisers and advertisers must understand these changes and redefine their value. No one can hide. In this special issue plan that I received, I see this sentence: “The fifth kind of contact is that mankind uses friendly information to establish contact with extraterrestrial civilization.” “I would like to say that the advertising industry ” extraterrestrial civilization "It is coming from you and from me, not elsewhere. Today’s rapid changes in media technologies, functions, forms of presentation, and the way in which they respond to and interact with information often remind me of a thermodynamic theory that is often discussed intensely with my classmates during the student age, a theory that is more generally Say,